Smart Outbound for Complex Industrial Tech Sales
How SYNAOS accelerated enterprise sales – a customer success story in Industrial B2B Outreach.
Industry
Logistics Software
Headquarter
Hannover, Germany
Company Size
11-50
Challenge
SYNAOS develops high-end AI software to control and optimize complex intralogistics environments, from AGVs to forklifts and human workflows. Their sales team had deep product knowledge, but lacked the resources and bandwidth to build and manage scalable outbound campaigns.
With a highly technical product and long decision cycles, SYNAOS needed a partner that could combine sales strategy, domain knowledge, and reliable execution — to consistently engage the right enterprise buyers in the DACH region and beyond.
Solution
AcquireOne designed and launched a full-funnel outbound campaign for SYNAOS. Our goal was to generate enterprise-level conversations with logistics, operations and innovation stakeholders at manufacturing companies, warehouses and automotive groups.
ICP creation and segmentation across industry verticals
Messaging tailored to innovation-driven and efficiency-focused personas
Smart outreach cadence across phone, email and LinkedIn
Continuous campaign optimisation through feedback and lead scoring
Transparent reporting via lead dashboard and regular syncs
Our SDR team acted as an extension of SYNAOS, representing the brand with precision and confidence throughout the entire top-of-funnel process.
Results
SYNAOS was able to significantly accelerate their enterprise pipeline development, without diverting internal resources. The outbound program generated consistent traction across multiple target sectors, helping the company expand into new verticals faster than expected.