Outbound Strategy & Execution for a Global SaaS Leader
How Jotform launched outbound for the first time – a customer success story in Strategy and Multichannel Outreach.
Industry
SAAS
Headquarter
San Francisco, California
Company Size
501-1000
Challenge
Jotform had built an impressive inbound growth engine, attracting millions of users organically and through performance marketing. However, they had never tested structured outbound sales, especially not in the highly specific and relationship-driven DACH region.
To accelerate growth in this market, they launched a broad test with over 20 external sales agencies across Europe — each tasked with developing and executing outbound campaigns. The bar was high, and the learning curve steep.
Solution
AcquireOne was selected as one of Jotform’s outbound partners and quickly stood out. We began by building a strategic foundation tailored to the DACH market:
Conducted deep ICP research and buyer persona localization
Developed custom messaging, outreach cadences, and industry-specific positioning
Created vertical-specific outreach tracks for HR, procurement, IT, and education
Integrated learnings into a data-driven outbound system across phone, LinkedIn, and email
Once strategy was complete, our SDR team launched multichannel outreach campaigns – fully managed, performance-monitored, and aligned with Jotform’s global brand standards.
Results
Within weeks, AcquireOne became one of Jotform’s top-performing outbound agency – outperforming 20+ competitors across key KPIs including conversion rate, show-up rate, and qualified opportunities.
Our strategic approach, native DACH communication style, and tight feedback loop with the internal team enabled Jotform to enter outbound with speed, confidence and measurable results.